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Why does Home Staging boost the selling price of my home?


People shop with logic but then they buy with emotion. If your home looks fantastic and the buyer can immediately imagine living there, they are more likely to make an offer. If enough buyers are bidding on your home, the selling price goes up way past your asking price. Most buyers can't look past unattractive or disorganized rooms or figure out how their furniture might look in an empty room. Home staging creates the "dream home" environment for buyers so they don't have to use their own imagination and can immediately fall in love and say "this is home!"


I can clean and de-clutter, why do I need a Home Stager?


It's incredibly difficult to view your own home with the eyes of a highly critical buyer. A professional Home Stager can objectively assess how best to use what you already have and determine if anything else needs to be added. You're emotionally involved in your home and itís hard to remember that itís now a commodity-a house. It's hard to see your collection of beloved family photos the way a stranger will when they're trying to imagine themselves living in your home. You've been living there so long there are many things you don't even see anymore. A Home Stager is trained to see what may be a negative problem to a potential buyer.   You may not have the time or patience to deal with all the details the way a professional Home Stager will. Just the idea of moving can be overwhelming. Home staging usually goes beyond cleaning and de-cluttering and into decorating and rearranging furniture, art and accessories.


Can Home Staging help me in a cooling real estate market?


Basically, the slower the market, the harder you have to work to get a competitive edge over the other similar houses for sale. Take the weekend and check out all the houses for sale in your neighborhood and decide how yours will stack up against them. Don't you owe it to yourself to do what you can to blow away the competition?   Wouldn't it be great to get a bidding war going because your home looks so much better than everything else in your area?


Why should I spend money on a house I'm selling?


Home Staging is an investment in getting a higher return when you sell your home. Donít look at home staging as an expense on your old home. How many other legal ways can you think of to spend under $1,000 now and get $5,000-$10,000 back, often in a matter of days or weeks?   You probably wouldnít sell your car without having it detailed. Why would you try and sell your single largest investment without first making it look as appealing as possible?


Should I contact a Home Stager before I call real estate agents?


Having your home completely staged before having a few agents in to evaluate your home and make list price recommendations will allow them all to see your home in the "best light"!   Many home stagers work with prominent Realtors in your local area if you are having a difficult time choosing one. If you are trying to find a Home Stager based on your current Realtorís recommendation, it is never too late for home staging.


Will my agent pay for the Home Stager?


It simply depends on what your Realtor offers as part of their listing package.   Some offer to pay for all the staging.   Some pay for a consultation.   Some do not offer staging as part of their package because they're worried that their client will be offended at the suggestion and they don't want to jeopardize the relationship.  If your agent doesn't suggest consulting a home stager, ask their opinion and see what they say.   Do not let your decision of which real estate agent to use rest on whether or not they will pay for a stager. You should pick your agent based on their expertise in your neighborhood, whether they are strong negotiators and what kind of job they'll do marketing your property.   In the end, it's the homeowner who has the most to gain or lose by how well their house shows and whether or not they've picked an effective real estate agent.


How much does Home Staging cost?


It can range from a few hundred dollars to thousands of dollars to furnish an entire home. It completely depends on:

  • the current size and condition of your home, including whether it's occupied or vacant 
  • how much of the work you're willing to do yourself once you have the home stager's advice
  • the price point is of your home


For example, it costs more to furnish a million dollar home than a $250,000 home, because of the square footage and the quality of decor that would be required to fit the home's target market.  If your home is already furnished, you may be able to stage it for $250 to $700 depending on the experience level of the person you are hiring, and how much needs to be done.


How do I decide which Home Stager to hire?


¨   Make sure you see before and after photos of projects they've worked on, check out any references or look at testimonials.   They should have an accessible and active website to view these details.

¨   Interview the home stager by phone and see if you feel comfortable with them and whether they seem confident about their business.

¨   If you need furnishings for staging purposes, can the home stager provide what you need? They don't necessarily need their own inventory.

¨   Ask them about doing an in-home consultation so you can meet face to face.

¨   Ask if they have certification and how long they have been in business.

¨   Check the Better Business Bureau to be sure there are no complaints against the company.

Do not base your decision on price. Unless the Home Stager has a previously agreed upon fee with your Realtor, you will usually get what you pay for.   A more experienced stager may charge more per hour, but they probably work faster. Hourly rate is not necessarily the final determining factor in how much the project will cost.   Many also offer free consultations.   This benefits both the seller and the Stager.   You can see if you feel comfortable with the Stager and the Stager can more easily get you a price estimate after theyíve seen what they have to work with.   Be leery of any Stager that will give you a price over the phone.   The important thing to remember is that you are making an investment in a potentially significant financial return. Don't base your choice of stager purely on price...look at who you think will do the best job.


Will my house be guaranteed to sell faster if I use a Home Stager?


Unfortunately, like most things, that cannot be guaranteed.   What can be guaranteed is that you have done yourself the best possible service to be able to get your house sold faster and at a higher price.   Also remember, a Home Stager is responsible for what a potential buyer sees once they reach the property.   They cannot control the amount of showings and are not responsible for getting people to the property.  




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